Once I heard Gary Vaynerchuk say “I have some kind of talent to succeed” in one of his podcast shows, my heart sank. That’s it, I can’t sing, I can’t dance, I’m just not good at the video, I’m not gifted gab, either. I’m not humorous.
Looks like the disappointment I’m doomed to.
I don’t have to go anymore. My business was my lifeline and my drive and determination were telling me that I wanted to expand. Also if nobody is able to hear, I need to get the message out.
We must all start from somewhere, just a little, to inspire ourselves. Yet how do you attract those guys who spend tens of thousands of dollars a day on advertisements and pay countless fantasies to churn out blog posts for them and take pretty pictures every day on Instagram?
Why do you look like cool babes who get millions of views of any video they share, but you get zero views when you say exactly the same thing at the same time?
There is no single-size solution, but marketing is part of art and part of science. I thought, as businessmen, it is something we will have to continue to do and checked until the day we end the business for good, for ten years and I finally put my sleeves into practice this year.
Let me tell you what I did that went well for me:
Don’t think about yourself first in Zambia
The most disappointing thing that I hear from customers is their lack of comprehension and empathy after working with hundreds of customers in my graphic design company for ten years.
Although no cookie-cutter solution is available, this does not apply only to the design industry. I’d say that will still be one of the main factors that let you gain, keep or lose clients as long as you sell to people (all companies, whether B2C or B2B).
It doesn’t translate to instant sales at first glance. Yet this is an attitude method that inevitably results in sales piling at your gates if used at any touchpoint with your prospect or client.
Do background checks in Zambia
It’s not enough to know how to market your product. Let’s say, something just happened tells me I need to be sold to business coaches for my services. I shall do this if I first find myself: by asking them about what I do and how I can help them with the creation of fantastic graphics for their social media, I can approach them.
I don’t want to look salesy, I’ll say that I’m not selling, just let them know what I’m doing and they’ll know I’m for them if they need any support. Does it really matter? Am I selling nothing? I sell nothing? That is not real! This is not real!
Of course, my goal is to offer my services to them. Naturally, they can see that. Then I find out a few days later that they were graphic designers before, from one of their messages.
The message here is this: There must be justification to do so if someone wishes to find out more about you. When no one wants to do design work, I can only let them know several times that I’m there to help them before annoying them.
Earn the attention in Zambia
Your advertising must be important in the first place, even though you have money to advertise. We must know what’s bothering them right now before we deserve their attention. Know whether or not they are able to accept information from us. Don’t push it to the face.
And how do you know what they’re thinking about? When you do not think about yourself first, about courses in Facebook Groups and LinkedIn, then you can of course read all the posts and comments, and pose questions somewhere else. In the above example, I should first have been able to learn your history before telling the business coach about myself.
You just think about yourself after getting information about it. Then, wonder: will you answer them, give them more feedback and then give them a free trial based on what they say?
Empathy wins, even without money.
Ask people questions related to them in Zambia
And you don’t think you have to offer anything else? I used to think of myself as well. When I’ve shaken away from this, I’m happy I’m left to depend on three strong natural resources: Timing – While not sustainable, I do what I’m left with Energy – Every day in moments of inertia, I’m advised to bring my act together. Knowledge is relatively decent, I can compose and learn to perceive stuff better. To do so, I wanted to take the time to ask everyone I’m related to online what they are doing. I have asked you here a few questions:
Questions to ask in Zambia
How did the content come up? — It can be a basic logo or innovative video animation, something that you just think about. People are very happy to respond to these questions.
What does the designer feel about it? — It proves difficult for them to respond to, but helped provide me with insights into what to write in blog posts and how to communicate with buyers prior to a sale.
What do I know? How do I know? I don’t ask, really. I used to remind you why the answers still were the same, even though I’ve made the changes already. I appreciate they have at least taken the time to comment, but still leave me in the dark with their responses. It is not their fault, because of the type of question that I ask, which leads to such an answer.
Imagine yourself as the recipient or client or customer in Zambia
I changed my attitude when I did it. Then I would picture myself as the receiver every time before I begin to speak to someone, especially someone I will be sending emails or messages for the first time.
Place yourself in the shoes of your recipient and ask: “What will cause me to talk? “Any time you ask me to make a statement on something related to my writing, my life, my family, my kids, my job, or my subsequent stuff, I get cold conversations and the only ones that I get interesting enough.
If you ask me to comment, it works so long as I have an interest in it. As works. In this situation, it can help you crack more ice than without if you search history before starting the conversation.
Yeah, this is not at all scalable, particularly if you’re not sure if you can buy something from anyone you’ve got to catch. But look, in the past, if you’ve been like me, don’t use any of your time to put your bets. Don’t compete with someone else, take what you now have and use it to make sure your experiences are based upon.
Publish tons of content on your blog in Zambia
Don’t have a website? contact me now.
Don’t be too sure if your contents are new to this, whether they’re interesting or not. How does this happen? You don’t have to produce great quality content? “No” is the short answer and “no” is the lengthy answer.
So if someone can only publish anything when it’s decent I would wonder, which means good quality or poor quality? The response depends on the answers you get from the above-mentioned questions.
Value is in the eye of the beholder in Zambia
Once I had to build a customer’s book cover template. I have done more work than I did before and have to finish it for only a half day. But it was a really hurtful feedback. She told me it looks like her own concept, which could have been unprofessional and cheap in less than an hour. “Don’t waste any time on it and, please, be lazy. She said, “Redesign it.”
I’ve done redesign. This time, I learned how to waste less time and ask her more questions. Finally, in just one hour, I revamped it. Oddly enough, she liked it!
You don’t understand, nor do you understand how this works. While this example is not about content, the idea is that, if you keep studying what exists and comparing your work, you will still be your own worst critic. Make sure you don’t buy the job, someone else is. The best way to sell is to do what these people are interested in and not what you think they are fine.
You shouldn’t be pitiful and offer a half-baked sandwich. What I mean is that some people like half-baked bread and some people like darker toast.
Clients or customers will come to you in Zambia
It works the same way back to content. Since 2014 and finally, in January 2019, I wanted to publish loads of content. No one came organically to me between 2014 and 2018 to chat about my company with me. People want to hear more immediately in 2019.
Why have I taken such a long time? Only because I was afraid people would judge and condemn the manner I compose. The internet was so full of what I was going to tell us, why should people read what I thought going?
You will be sure that the people read if you’ve completed steps 1 and 2. You must know what the community of people who are about to consume your content is called “price.” You will have to go back to step 1 to continue to promote your content in a way that helps people reverberate on your subject when you have completed step 3.
This is the easiest part to understand and repeat. Seriously, just do it again and again when something works to help market your business. If you know that the steps above may be effective for your business, it may also work well to promote your content in step 3.
Since the steps must be repeated, they are again here: # 1 Don’t think about you first # 2 Bring people into questions about you # 3 Publish a lot of material, read people Here’s my last word: we need to put the word out about our work, material and ourselves, but don’t always do this in the literal sense.
When you begin to picture yourself as obtaining, your methods will adjust accordingly. This will make you become more unforgettable, even if you feel like you don’t have wealth, no looks, no talent or any talent.
That’s what you have.
In order to learn what your content really is, and to explore online space, you’ll find out how you should write your social media post. The game goes on …